Gear Up is on the short list in one of the categories for business book of the year 2014/2015
About Gear Up
“GearUp” is for Entrepreneurs, Intrapreneurs, and anyone else who helps them bring a new business opportunity to life.
As you work with the program, you will learn to leverage your most precious possessions: your relationships, reputation, talent, time, and money.Gear Up is intended to help entrepreneurs, intrapreneurs, and executives responsible for deciding which new ideas are worth pursuing. It is the result of a joint effort between entrepreneurs and academics, and every recommendation in the book has been tested in the trenches by executives around the world.But Gear Up is also a valuable resource for undergraduate and graduate students. The academic roots of the Gear Up model can be found in Harvard University and Stanford University, and the book is already in use at Stanford and in the Stockholm School of Economics MBA program.
First there is confusion.
Tackling a fresh business opportunity and starting a new venture have something in common: confusion. You don’t know where you’re going, the risk seems enormous, and the idea might not even work. You want to test it, but you’re not sure if you have the guts and patience to try, and there are no short cuts.
Then there is structure.
But that’s the nature of the beast. As Winston Churchill once said, “Success consists of going from failure to failure without loss of enthusiasm.” In fact, many entrepreneurs believe that the first heady rush of plunging into a new venture is the best part of the whole process. So, take heart! Gear Up will guide the development of your business opportunity by helping you create a customer acquisition–centric strategy. As you begin to follow the program, you’ll discover that there is indeed a supporting structure amidst the confusion, and your path to success will emerge.
Structure Your thinking.
So what are the gears that you’re supposed to “gear up” with, anyway? There are nine of them, and they represent the most critical components for launching a high-potential company. They are customers, delight, customer acquisition, business model, partners, competitors, go global, team, and reality check. You don’t have to go through the gears in any particular order, but you do have to go through all of them and make sure that they are in sync. If you have done that, and you find that you still have the passion to cure your customers’ pain, then you will know that your business opportunity is worth pursuing.
Then there is structure.
Here’s how it works: You need customers — usually a lot of them! — and the ones you want to attract are those with a particular “pain” that your product or service can get rid of. For that you need a unique delight, which is some wonderful thing about your product that distinguishes it from your competitors’ offerings. But that is not enough! You also need a method of customer acquisition and a sustainable business model. The three gears of delight, customer acquisition, and business model together make up your sales formula.
As your business begins to grow, you will most likely need to find the right partners. And since you are not launching your venture in a vacuum, you will have to handle competitors who are perhaps tougher, more experienced, and better funded than you are. If your business really takes off, you will go global and take care of customers with pains all over the world. Last —but certainly not least!— is your team, which is the linchpin for innovating, delivering, and challenging other companies in all the gears.
People with exceptional talent and the ability to deliver will become the heart of your business, and you won’t get anywhere without them. Just make sure you do a reality check once in a while to stay on track.
Global Gear Up Blackbelts
Do you want to be part of the growing community of Global Gear Up Blackbelts? Please, register at Gear Up Education to learn more.
Want to buy our book?
Gear Up Education!
For the Educator
You can access courses based on the Gear Up framework. Currently there are two courses available for educators to review. A one-day workshop named “Gear Up! A Day as an Entrepreneur” and another more extensive course called “Gear Up! Bring Business Opportunities to Life”.
Feel free to adopt the whole courses or pick and chose the parts of interest to you. We would love to get your feedback on how you used them, your suggestions for further development of Gear Up Education.
Our ambition with Gear Up Education is to offer education solutions that are: plug-and-play, i.e., easy to implement, scalable, and adaptable.
We offer the material for free for the courses that are using the books, but we require a registration. If you have registered and received a confirmation from us, please login.
For the Student
Many of the courses use this website as a tool to collaborate. By registering and logging in, everybody gets access to a presentation about the first chapter of the book.
After viewing the presentation, you can answer three important questions.
If you are currently attending a course that is hosted on this website, you will get access to this course by logging in.
After registration, an e-mail will be sent to the e-mail address you specify, that needs to be verified, before you can log in
Global Gear Up Centers
Gear Up is setting up Centers across the globe to help anyone who wants to create a new market, disrupt an existing market, or wants to grow their business. All Gear Up Centers belong to a community of mutual benefit to all the Centers of sharing different resources and using local expertise to bring business opportunities from one place to another.
The possibilities to enhance the growth of an opportunity and/or a company will be endless by having access to a Global network of Gear Up Centers, with different knowledge, experiences, and resources.